Consumers can register their phone numbers on the Do Not Call ("DNC") registry if they don't want to receive telemarketing calls, text messages or, more rarely, faxes. Notwithstanding such registration, organisations can still conduct telemarketing to DNC-registered phone numbers if they first obtain "clear and unambiguous consent".
What does "clear and unambiguous consent" mean and how do you obtain it?
In substance it means that the consent should clearly set out what the consumer is consenting to, and that the consent for those purposes is unambiguous. In practice, it means you should:
This way, the consumer is presented with the purposes for which their phone number will be used, they have taken active steps to consent to you sending them messages, and it is unambiguous what they have consented to and how they want to receive it.
Associate Director, Bernard & Rada Law Corporation
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